Having understood the importance of having a website of your own is something that will give your business a competitive edge in the market. It is important mainly because the pattern has drifted from face to face interaction and purchasing to online shopping and transactions. Website is crucial with reference to lead generation because people visit your website, can place an order or purchase and if not but can be a potential lead which could be used for remarketing. Websites also is required to rank high in search engine i.e. to rank in the top position of Google.